The Bell Blog
Monday, 30 November -0001 00:00

Still using Excel for your CRM?

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If you are, how many columns of data have you got? How easy is it to track the history of a client as they progress from a lead to a paying customer?

We still find companies who have pages and pages of complex Excel spreadsheets as their Client Relationship Management system. There is absolutely nothing wrong with Excel at all. It is one of the most useful systems out there.

Wouldn't you like to be able to check the progress of an order, at the touch of a button, while sipping a Chai latte at the local cafe? Don't you think it would be so much easier to get reminders about calls and activities instead of trying to remember who you had to call and when?

Now you can!

Zoho is a cloud based CRM which offers low cost, flexible packages for businesses from a sole trader to the largest SME!

We are now proud to be Zoho Alliance Partners bringing you:

  • Zoho CRM Implementation
  • Zoho CRM Support and Training
  • Cloud based access for all your team

We will help you set up the perfect CRM for your organisation with a system designed to maximise your sales efforts and increase your profits.

So what are you waiting for?
Ditch those spreadsheets and start a new way of making your CRM work for you at the touch of a button, not the scroll right of a spreadsheet.

Call 01245 474179 Today.

Wednesday, 12 July 2017 14:12

Give Me My Boxing Name!!

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OK. So I've done some crazy things in my time. Most of them for charity. However this time Sue thinks I've lost the plot!

I was flicking through Facebook the other day, as you do. I stumbled across something that immediately caught my eye. A great charity event. This time raising money for something which is very close to my heart. Cancer Research UK.

I have a step-sister and step-dad still living with cancer. I also have a very lovely friend currently battling it courageously. She has been taking part in some clinical trials, only possible because of the research into curing cancer which has already taken place.

So, what does all this have to do with asking you to give me my boxing name?

Well. This event that caught my eye on Facebook is an Ultra White Collar Boxing Event. Taking place on Sunday 10th September at Evoke Nightclub in Chelmsford. For the next 8 weeks I have signed up to train with a team of others so that we can be ready to bash each other about in the ring all in the name of charity fundraising.

(This is why Sue thinks I have completely lost it.)

Of course, when I am entering the ring I will be announced with a boxing name. You know. Like Lauren 'Atom Bomb' Shields, Bridget 'Chutzpah' Tanner or Nicole 'Rumble' Gibson. You won't know any of these names they are just examples but I am looking for a name which suits me.

My nickname is Mazzie or Maz. My surname is Capps. So it has to be something which goes with this. Nothing too rude please...

How can you make your suggestion?

To make your suggestion click here to go to my Just Giving page. If you chose to make a donation you will have an option to leave a message. Write your suggestion for a boxing name in the message box. I will choose a name at random. 

Other ways to help.

There are many other ways you can get involved in this:

1. Host a table of 10 at the event on 10th September - email me This email address is being protected from spambots. You need JavaScript enabled to view it. 

2. Buy tickets to the event on 10th September - email me This email address is being protected from spambots. You need JavaScript enabled to view it. 

3. Make a donation via Just Giving

4. Have a go yourself! Visit UWCB Website.

So, there you have it. I hope to be able to raise a lot of funds for Cancer Research UK, make some new friends, get fitter and maybe lose a little weight. If you could donate even a small amount I would be eternally grateful.

Hopefully I won't be too black and blue and I will look forward to seeing some of you watch me get my ass kicked on 10th September!

Mazzie 'The ####' Capps!!

Tuesday, 04 July 2017 14:03


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Do you know the difference?

It's sometimes confusing. You hear the word TELE and you shudder. You don't hear the rest of the word. Your mind instantly thinks of those painful calls you get when you're having dinner or watching the TV. You know the ones, asking you to complete a survey, trying to sell you pensions and life insurance!! COLD CALLING!!!!! YUK!
Many people think that this is telemarketing. 
STOP IT! It's not.
Read on and you will find out the huge difference between the two and how one of them can help you with a more holistic and long term approach to sustainable business growth.




"the selling of goods or services over the telephone".

This is the COLD CALLING we speak of. Telesales people, tied to their desks for many hours a day, working on commission and trying to get you to buy something you don't really want or need. 
This is the sharp end. The kind of activity we've all seen in films like Wolf of Wallstreet. Makes you shudder doesn't it. Not only do you have to put up with telesales at work all day but you go home and someone is trying to flog you their products and services while it's your time.
I'm not saying that telesales does not have it's place in the world, just that there is a better way to win new business and keep people on the right side of you and your company.




"the marketing of goods or services by means of telephone calls, to potential customers".


This is a much gentler way of speaking to people. None of the hard sell here. As you can see in the definition the key difference is the word MARKETING. Marketing is promoting of products or services. Yes, the ultimate goal is to sell something but it is done in a much gentler way with many added benefits.

1. Build relationships with new business

I'm sure that we all send emails, post on social media etc. Who picks up the phone and has a great two way conversation with anyone these days? You know yourself that you don't have time to read all the emails and social media posts that are out there. You will take a couple of minutes to answer a phone call. Telemarketing to your target audience not only lets you have a conversation with them but you can identify how people handle certain situations.  E.G. You can find out if a company employs staff directly or if they outsource or sub-contract. You can't do that in a one way email or social media campaign.

2. Rekindle relationships with lapsed business

Customers come and go all the time.  When was the list time you had a look at your lapsed customer list and thought about calling all those who used to use you? Some statistics say that it costs 5% to 10% more to get a new customer than it does to maintain the relationship with a lapsed one.  Also, customers who have come back to you spend more as they feel more valued.

3. Develop a greater understanding of your target audiences needs and wants

Having a proper conversation with your prospect and existing business can help you to find out how things are going and if you need to change your strategy. One of the most well know whoops moments was when Kodak, well known for their cameras in the 20th century, suddenly dropped off the radar in the digital revolution! Back on track now with science and technology focused products, they missed the boat for accessible digital photography and hence probably a rather large profit! It was the same for the recording industry who did not identify with the major shift change in how people consume music. Listen to your customers.

4. Raise awareness of your products and services

Email campaigns, social media, exhibitions, leaflets, brochure, adverts, TV campaigns, the list is endless. Be where your customer is. Telemarketing is just one of the ingredients in the colourful rainbow cake which makes up the marketing mix. How many business do you know who have people to pick up the phone and TALK to other people for any other reason than to be re-active or to pass the time of day with Brenda in Reprographics!!? Be PRO-ACTIVE.  We can help you with telemarketing and provide a holistic, low cost solution to gathering that all important information for your business, helping you sustain your business.

5. Clean your database, if you have one...

No one likes a dirty database. Do you even have one? If you are sending data to an email marketing client or to another company to use for emailing then have a think about the quality of the data. When was the list time you took time out to make sure it was as up to date as it could be? Are you still using excel spreadsheets?

Having a proper CRM or Integrated Management System is a great way to build your business, keep in touch with clients and can even be FREE!! Yep. FREE! Of course you will  have to pay the people who are building it, maintaining it and using it but the fact that the software is cloud based and FREE is a great bonus. You can also access it from you mobile meaning that you can keep up to date with what's happening on the move or even on holiday (should you wish to).

There are many free databases out there but we are Zoho Partners so we can help you implement a really easy to use system that can grow with your business. If you would like some help and advice please get in touch.


I'm sure that anyone in Sales would argue with me til they burst about the advantages of telesales. However, we Bell is a marketing and business development consultancy. We will help you to raise awareness of your products and services using our great skills in developing relationships and making telemarketing work for your business.

Get In Touch


Tuesday, 20 June 2017 10:17


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Are you still using Exel Spreadsheets for all your client relationship management processes?


We can provide you with a FREE CRM when you choose to use us to help with your business growth.

As knowledgeable and experienced sales and marketing professionals we will come and have a chat with you to understand your processes then produce a strategy which best helps you grow your business.

We're not promising overnight success, however we are promising to work with you towards long term, sustainable growth.

Need more information?

Call us today 01245 474179.

Tuesday, 20 June 2017 09:37

Looking Back

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We've been taking stock of our business over the last 6 months and can't quite believe how far we've come in a year.

We have a little comfortable office, some great people working with us and best of all we have some fantastic clients.

It's not been without it's challenges. Like many businesses we started from nothing. Zilch! Nada! We are extremely proud of what we have achieved in the last year and how far we have come.

However, now is the time to look forward. We are looking to grow our business further and become the go to team in Essex for Business Development, Digital Marketing, Telemarketing, ISO Consultancy and all round help and assistance for small to medium sized businesses. With most of our clients coming from referrals we are slowly building a great reputation. You would be very welcome to speak to any one of our clients and find out more.

If you are looking to grow your business and would like to work with a hard working and dedicated team of experienced and knowledgeable Sales and Marketing professionals then please get in touch or let us know if there is anyone you think could do with our help. Here's to the next 6 months and what exciting challenges they may bring.

We look forward to working with you soon.

Tuesday, 23 May 2017 11:45

Leave the small fish to the small fish

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So, here we are again.  Another metaphor! We're sticking with fish though so it's ok.

As a micro business Bell Consultancy are constantly speaking with other micro businesses about the challenges they face when looking to outsource services. Particularly website building.  Too many of our clients put all their trust in a bigger company who promise the earth and fail to deliver.

Just last night I was with a client who had been charged over £3,000 for a website which had no SEO, no meta tags, no easy to manage CMS. The proposal guaranteed "Global Reach"!!  Mmmmm.  For a small local business serving a 20 mile radius of their location global is the least of their worries.  They also promised full training then handed over a site which was impossible to manage without a good knowledge of coding!

So these are the Big Fish I speak of. Big Fish are looking to gobble up many small fish to fill their bellies. They don't care about the small details and the concerns of the small fish. They may say they do, like our angler fish above. They like to lure small fish in with big promises and then fail to fulfill the commitment leaving the small fish lost, frustrated and, in many cases, out of pocket.

Why am I saying all this? It's difficult for a micro business such as ours to compete with these Big Fish. We are small fish too and understand more about other small fish than Big Fish do. We have the same frustrations and worries when looking to outsource any services.  Accountancy, finance, website...the list goes on.

If you are a small fish and want to speak with another small fish who won't promise things they can't deliver and understand you, then you need to get in touch with us.

Sue and Marie-Ann at Bell Consultancy.  Your Outsourced (Small Fish) Sales and Marketing Department.

No Piranha need apply!!
Thursday, 15 June 2017 00:00

Bell Consultancy Launch a New Website

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At last, Bell Consultancy (Essex) Ltd. have launched their new website.

Now you can see the personalities behind the company and find out more about how we got together and how we can help you.

Providing Sales and Marketing services for small and medium size businesses in Essex, Bell Consultancy are here to help you grow your business using traditional sales approaches with digital marketing methods.

If you have any questions get in touch.

01245 474179 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

Many small businesses find it difficult to spend time focusing on promoting themselves. If you're considering growing your business in 2017, will you outsource the service or employ a Sales Manager and Marketing Manager?

Here's 7 reasons why you should outsource your Sales and Marketing

1. You will save money on equipment, office space, tea and coffee; 
Employing a new staff member takes time and money. Not only do you have to go through the task of advertising a new role, there's the interview process, the selection process, the time needed if the staff member needs to give notice at a previous role. There is also the question of new office furniture, new IT equipment and making sure they have the required space within your office. If the space isn't available you may even have to think about moving offices. Then there is the tea and coffee that may be consumed over the employees life time with the company.
Outsourcing job roles such as Sales and Marketing will reduce the financial impact of employing a Sales and Marketing Manager.

2. You will save money on staff overheads, pensions, PAYE, health care etc;
Once a new staff member accepts the contract, as a company you will be responsible for ensuring their tax, national insurance and pension is provided. Outsource your Sales and Marketing and that problem will disappear!

3. You won't have to worry about staff sickness or holiday pay;
What if the staff member has a problem with sickness? Campaign progression could be held up. Outsourcing your Sales and Marketing ensures continuity and greater success of a campaign. When the staff member has holidays campaigns will have to be planned around these times, which could have an impact on timing in your particular market place. Once again outsourcing solves the problem.

4.You won't have to worry about training staff and giving them time to settle in before campaigns have started;
Outsourcing your Sales and Marketing means that you can get a campaign up and running in no time, helping you strike whilst the iron is hot and giving you flexibility over your campaigns.

5. You will have total control over the direction of your campaigns;
Often Sales and Marketing Managers have their own agenda when planning campaigns. Outsourcing the job means that you have total control of how the campaign is created. 

6. If you don't already have a CRM, an outsourced solution will provide you with one;
A CRM is a Client Relationship Management system. If you don't already have one then an outsourced company can set one up for you. This will then form the basis of the campaign and provide you with evidence of how hard your outsourced Sales and Marketing company have been working on your behalf.

7. You will get full advice on structuring a planned and targeted campaign.
Your outsourced Sales and Marketing company will advise you on the best way to organise campaigns. They will carry the campaigns out for you and hand everything over to you should you chose to carry them out in house in the future.

So there you have it. These are not the only reasons you should outsource your Sales and Marketing but they are a good place to start.

If you would like to talk to us about how we can help you please get in touch with us today.