Tuesday, 18 April 2017 07:23

7 Reasons Why You Should Outsource Your Sales and Marketing

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Many small businesses find it difficult to spend time focusing on promoting themselves. If you're considering growing your business in 2017, will you outsource the service or employ a Sales Manager and Marketing Manager?

Here's 7 reasons why you should outsource your Sales and Marketing

1. You will save money on equipment, office space, tea and coffee; 
Employing a new staff member takes time and money. Not only do you have to go through the task of advertising a new role, there's the interview process, the selection process, the time needed if the staff member needs to give notice at a previous role. There is also the question of new office furniture, new IT equipment and making sure they have the required space within your office. If the space isn't available you may even have to think about moving offices. Then there is the tea and coffee that may be consumed over the employees life time with the company.
Outsourcing job roles such as Sales and Marketing will reduce the financial impact of employing a Sales and Marketing Manager.

2. You will save money on staff overheads, pensions, PAYE, health care etc;
Once a new staff member accepts the contract, as a company you will be responsible for ensuring their tax, national insurance and pension is provided. Outsource your Sales and Marketing and that problem will disappear!

3. You won't have to worry about staff sickness or holiday pay;
What if the staff member has a problem with sickness? Campaign progression could be held up. Outsourcing your Sales and Marketing ensures continuity and greater success of a campaign. When the staff member has holidays campaigns will have to be planned around these times, which could have an impact on timing in your particular market place. Once again outsourcing solves the problem.

4.You won't have to worry about training staff and giving them time to settle in before campaigns have started;
Outsourcing your Sales and Marketing means that you can get a campaign up and running in no time, helping you strike whilst the iron is hot and giving you flexibility over your campaigns.

5. You will have total control over the direction of your campaigns;
Often Sales and Marketing Managers have their own agenda when planning campaigns. Outsourcing the job means that you have total control of how the campaign is created. 

6. If you don't already have a CRM, an outsourced solution will provide you with one;
A CRM is a Client Relationship Management system. If you don't already have one then an outsourced company can set one up for you. This will then form the basis of the campaign and provide you with evidence of how hard your outsourced Sales and Marketing company have been working on your behalf.

7. You will get full advice on structuring a planned and targeted campaign.
Your outsourced Sales and Marketing company will advise you on the best way to organise campaigns. They will carry the campaigns out for you and hand everything over to you should you chose to carry them out in house in the future.

So there you have it. These are not the only reasons you should outsource your Sales and Marketing but they are a good place to start.

If you would like to talk to us about how we can help you please get in touch with us today.

Read 219 times Last modified on Thursday, 15 June 2017 10:05

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