Ding Dong
Ding Dong

Ding Dong (5)

Tuesday, 20 June 2017 10:17


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Are you still using Exel Spreadsheets for all your client relationship management processes?


We can provide you with a FREE CRM when you choose to use us to help with your business growth.

As knowledgeable and experienced sales and marketing professionals we will come and have a chat with you to understand your processes then produce a strategy which best helps you grow your business.

We're not promising overnight success, however we are promising to work with you towards long term, sustainable growth.

Need more information?

Call us today 01245 474179.

Tuesday, 23 May 2017 11:45

Leave the small fish to the small fish

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So, here we are again.  Another metaphor! We're sticking with fish though so it's ok.

As a micro business Bell Consultancy are constantly speaking with other micro businesses about the challenges they face when looking to outsource services. Particularly website building.  Too many of our clients put all their trust in a bigger company who promise the earth and fail to deliver.

Just last night I was with a client who had been charged over £3,000 for a website which had no SEO, no meta tags, no easy to manage CMS. The proposal guaranteed "Global Reach"!!  Mmmmm.  For a small local business serving a 20 mile radius of their location global is the least of their worries.  They also promised full training then handed over a site which was impossible to manage without a good knowledge of coding!

So these are the Big Fish I speak of. Big Fish are looking to gobble up many small fish to fill their bellies. They don't care about the small details and the concerns of the small fish. They may say they do, like our angler fish above. They like to lure small fish in with big promises and then fail to fulfill the commitment leaving the small fish lost, frustrated and, in many cases, out of pocket.

Why am I saying all this? It's difficult for a micro business such as ours to compete with these Big Fish. We are small fish too and understand more about other small fish than Big Fish do. We have the same frustrations and worries when looking to outsource any services.  Accountancy, finance, website...the list goes on.

If you are a small fish and want to speak with another small fish who won't promise things they can't deliver and understand you, then you need to get in touch with us.

Sue and Marie-Ann at Bell Consultancy.  Your Outsourced (Small Fish) Sales and Marketing Department.

No Piranha need apply!!
Thursday, 15 June 2017 00:00

Bell Consultancy Launch a New Website

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At last, Bell Consultancy (Essex) Ltd. have launched their new website.

Now you can see the personalities behind the company and find out more about how we got together and how we can help you.

Providing Sales and Marketing services for small and medium size businesses in Essex, Bell Consultancy are here to help you grow your business using traditional sales approaches with digital marketing methods.

If you have any questions get in touch.

01245 474179 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

Many small businesses find it difficult to spend time focusing on promoting themselves. If you're considering growing your business in 2017, will you outsource the service or employ a Sales Manager and Marketing Manager?

Here's 7 reasons why you should outsource your Sales and Marketing

1. You will save money on equipment, office space, tea and coffee; 
Employing a new staff member takes time and money. Not only do you have to go through the task of advertising a new role, there's the interview process, the selection process, the time needed if the staff member needs to give notice at a previous role. There is also the question of new office furniture, new IT equipment and making sure they have the required space within your office. If the space isn't available you may even have to think about moving offices. Then there is the tea and coffee that may be consumed over the employees life time with the company.
Outsourcing job roles such as Sales and Marketing will reduce the financial impact of employing a Sales and Marketing Manager.

2. You will save money on staff overheads, pensions, PAYE, health care etc;
Once a new staff member accepts the contract, as a company you will be responsible for ensuring their tax, national insurance and pension is provided. Outsource your Sales and Marketing and that problem will disappear!

3. You won't have to worry about staff sickness or holiday pay;
What if the staff member has a problem with sickness? Campaign progression could be held up. Outsourcing your Sales and Marketing ensures continuity and greater success of a campaign. When the staff member has holidays campaigns will have to be planned around these times, which could have an impact on timing in your particular market place. Once again outsourcing solves the problem.

4.You won't have to worry about training staff and giving them time to settle in before campaigns have started;
Outsourcing your Sales and Marketing means that you can get a campaign up and running in no time, helping you strike whilst the iron is hot and giving you flexibility over your campaigns.

5. You will have total control over the direction of your campaigns;
Often Sales and Marketing Managers have their own agenda when planning campaigns. Outsourcing the job means that you have total control of how the campaign is created. 

6. If you don't already have a CRM, an outsourced solution will provide you with one;
A CRM is a Client Relationship Management system. If you don't already have one then an outsourced company can set one up for you. This will then form the basis of the campaign and provide you with evidence of how hard your outsourced Sales and Marketing company have been working on your behalf.

7. You will get full advice on structuring a planned and targeted campaign.
Your outsourced Sales and Marketing company will advise you on the best way to organise campaigns. They will carry the campaigns out for you and hand everything over to you should you chose to carry them out in house in the future.

So there you have it. These are not the only reasons you should outsource your Sales and Marketing but they are a good place to start.

If you would like to talk to us about how we can help you please get in touch with us today.

Tuesday, 18 April 2017 07:21

Rod or Net?

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It's an age old problem.  One that many small businesses face on a regular basis. Your business is doing well initially but business environments are always changing and you never know where the next competitor is coming from.

If you are a small business you know that there are more important things to budget for than sales and marketing. You know it needs to be done but you carry on using the rod approach.  

It's a struggle, running the business daily, looking for new clients (the fish in this case).  Of course you can use social media and a few emails here and there.

You can or you wouldn't be reading this.

However, just imagine what you could do with a net. Obviously, catch more fish.  

Business metaphors are everywhere.  None more relevant than the quandary of using the singular approach of muddling through with just you and a rod or investing in a net.  

If you do decide to invest in that net you may need the experience and advice of those who have used a net before.

OK, I'm rambling on now.  My point is that, after speaking with many small businesses, all using the rod approach, our research at Bell Consultancy has found that taking that step towards a more strategic and professional approach to sales and marketing is something that many of you really need to do.

Myth: it costs too much! Myth busted: it doesn't have to!

With the right people and knowledge a lot can be done with a small budget. Yes, there are agencies and consultants out there charging a fortune to small businesses. On the way they create negativity and the thought that outsourcing your sales and marketing does not work. This is what many of our now successful clients tell us.

​Bell Consultancy are a small, outsourced sales and marketing department, especially set up for small businesses like yours.  The two of us will come to you for a coffee and a chat about the problems facing your business and help you take that all important step towards getting your net in the water.

www.bellconsultancy.eu - Happy fishing!